Promoting Ethical Use of Biometric Data in Technology Applications

Many of these standards include essential issues such as the biometric data collection technique, data privacy, data misuse, transparency, accountability, and security. Workplace biometric technology raises concerns about privacy, discrimination, and monitoring in addition to endangering employee consent and allowing data exploitation. It threatens autonomy, justice, and fairness and may compromise privacy and individual freedom. Strong governance is necessary for ethical use to protect inclusion and rights. These are the strategies for ethical integration of biometric data in tech.

Consent with Knowledge and Data Use

Businesses and government organisations must get the individual’s approval before changing how they wish to use their data. Therefore, if a person gave their consent to provide biometric data to receive certain benefits and the government wants to share that data with another agency that isn’t involved in delivering those benefits, they must get in touch with the citizen, explain the new use of their data, and obtain their consent before doing so.

Transparency

Customers, staff, and citizens will be more inclined to trust the company with personal data if it is open and honest about its practices regarding the collection and upholding ethical principles in biometric data applications. They should know how the data will be used, for what purposes, for how long, who can access it, how to edit and remove it, how to request that data be changed or deleted, and how the organisation will respond to their requests if it chooses to alter how the data is used or accessed after it is collected.

Governance and Accountability

The transparent accountability creation and governance structures an ethical concern for biometric technology. To safeguard the rights and privacy of employees, organisations must make sure that there are rules and processes for the moral use of  ensuring ethical standards in biometric data utilization, including openness on data collection, usage, and storage.

Biometric Data Use in Marketing and Advertising: Ethical Considerations

Biometric data in marketing and advertising raises ethical concerns. Although biometric data collecting and analysis can yield important insights into consumer behaviour and preferences, there are substantial concerns about an individual’s privacy and autonomy associated with this practice. The question of informed consent is one of the most ethical issues.

Implications for ethics

Recent research has demonstrated the existence of biases in some facial recognition algorithms against particular racial, ethnic, or gender groups, which may lead to unfair treatment and discrimination. Thankfully, providers may now counteract these biases by using accurate algorithms in combination with a non-discriminatory policy. Furthermore, improper collection, storage, or sharing of biometric data may violate an individual’s right to personal autonomy.